Staging Shows How An Item Will Look

Customers want to see how an item will look in their own home. Or see how an outfit will look on them. Creating visual displays, or staging, answers these questions for your customers. Arrange displays in such a way that people can identify and envision that sofa group in their own home, or wearing that beautiful […]

Maximizing Your Prime Real Estate

Just as there is prime real estate for the location of your store, there is prime real estate on your sales floor as well. Examples of prime real estate on the sales floor include … Front entryway Cash wrap Front display tables End caps Tops of tables for sale These are key areas to create […]

Look Inside!

If you have spent any time with the team at SMCo Thrift – be it in person, reading a newsletter or blog, or watching a video – you know we are 110% focused on asking for donations when it comes to advertising and exterior signage. We invest our limited dollars to reach the donor since his […]

Don’t Forget Your Customers

If you’ve spent any time with the SMCo Thrift team, you know we spend a great deal of time focusing on donors.  We do so because donations are the lifeline to a thrift organization. We have to make sure we have products available to sell first.  However, our first thought on the donor doesn’t mean we disregard our […]

Identifying your Customers

One of the most valuable pieces of information to a successful retail operation is to know your customer. Retail chains spend millions of dollars developing a profile of their customer so they can target advertising cost effectively. Developing an accurate demographic, as well as psychographic, model of the target customer influences everything from product selection […]