Turn Transactions Into Relationships
Every touchpoint – be it with donors, customers, volunteers or community partners – is important. Yet too often these encounters are left to chance and no intention is given to developing relationships with each audience. ThriftPoints brings purpose to these in-person interactions and implements a deliberate plan to build a relationship with every person.
Important But Not Urgent
With the unending demands of running a thrift operation, it’s easy to let outreach to your donors, customers, volunteers and community partners be pushed into the future. But the importance of these relationships is undeniable. You cannot afford to put off connecting.
You, as a person, cannot be reproduced, but your message can be shared for you. ThriftPoints serves as your marketing team – taking your message and sharing it strategically – with those connected to your brand. Relying on the data captured daily through ThriftTrac, ThriftPoints sends targeted e-mails based on recent transactions and cultivates relationships through regular communication. A monthly call with you is all that’s needed to identify the primary message to share for each target audience. Then, focus your remaining time on the needs of running your thrift operation.
ThriftPoints does not rely solely on e-mails but works with targeted mailings and phone outreach as well. Each channel’s benefits are leveraged to increase the likelihood of future in-person interactions at your thrift store. And ThriftPoints will further support your employees by providing scripts to increase meaningful engagement.
Results At a Fraction of the Cost
Hiring an in-house marketer is not feasible except for the largest thrift store chains. Even those thrift stores supporting a nonprofit often cannot access the marketing resources of the organization they support. ThriftPoints offers a virtually automated solution at a fraction of the cost.
And the results are apparent.
- Increase customer visits within weeks of your first communication
- Expand donation drop offs month-over-month
- Schedule more donation pick ups
- Host more volunteers
- Arrange more events & donation drives with community partners
Contact us today to discuss how ThriftPoints can help you Do Thrift Better.